Audible submission for the new blood talent awards2020
The back story
Audible is a subscription service that lets you experience storytelling like never before by taking the best performers and pairing them with the world’s largest selection of audiobooks and podcasts.
Members can be more productive or just escape to new places. They can do this on the go or
any time their hands are busy but their mind is free (such as on a long drive, a daily commute or unwinding just before bed). Every genre imaginable is ready to be listened to and with
any time their hands are busy but their mind is free (such as on a long drive, a daily commute or unwinding just before bed). Every genre imaginable is ready to be listened to and with
a free 30-day trial, it’s easy and risk-free to get started.
What’s the challenge?
Audible is a better alternative to mindless scrolling and swiping on our phones, but some audiences don’t consider the brand relevant to their lifestyle.
Audible want you to persuade ‘Leisure Upgraders’ in the UK, the USA or Australia that their needs and attitudes suit the Audible service, and drive them to sign up to an Audible 30-day free trial using an Out of Home (OOH) campaign.
